TIMES SQUARE’S MODEL ? Sizewise; Times Square Shopping Mall fits in Community Center model,
TIMES SQUARE’S MODEL
However being the first and the most central mall in Basrah; the expectation of consumers would be to have the characteristics and shop-mix of a ‘Regional Mall’. The concept and the shop mix are developed within this perspective.
THE MAIN PHILOSOPHY OF TIMES SQUARE SHOPPING MALL IS THE COMBINATION OF :
RETAIL + ENTERTAINMENT
The principle behind retailtainment is that shopping shouldn’t be seen as a task or a chore, but rather an experience to be enjoyed!
Social interaction is very important for human beings and the vast majority of people want atmosphere with shopping and fun together and all tactile scenarios of touch, feel and smell.
Shopping will be as much an emotional experience as an exercise in economics.
Times Square; the first and the modern shopping mall of Basrah; will bring a fresh breeze to Basrah’s retail environment with its’ both perfect architecture and shopping & entertainment center.
Will become the center of Basrah’s social life and a new meeting point with its’ special features.
The customers will enjoy the world standard shopping experience and it will become the most “ IN “ location of Basrah.
A creative ,welcoming, unique, comfortable, charming and trendy atmosphere that encourages visitors to spend more time
New trends and fun
A balanced combination of international brands to meet the needs of target customers.
A good selection of world cuisines and cafes. Visitors will be sharing good and special times with friends right after a happily shopping experience.
New service philosophies will make the visitors feel very special.