The target customer group of Times Square are; women, men, youth and children, who are local people, expatriates , and tourists. The target customer group will be composed of people who ;
Are open to changes in shopping habits.
Are looking for the convenience and variety, presented by the malls,
Would like to cover all their needs at one point,
Prefer the special locations to ordinary ones,
Like to shop together as a whole family.
Being the first mall in Basrah, Times Square will hold an outstanding brand mix and target a wide income group, starting from C plus up to A minus.